The Aditya Birla Group and SBI Card has announced a partnership to offer co-branded credit cards to all customers of the Aditya Birla Group companies.
The Aditya Birla Group-SBI co-branded credit cards will be available to over 28-million customers of Aditya Birla Group companies--Aditya Birla Retail, Aditya Birla Financial Services Group (which includes Birla Sun Life Insurance and Birla Sun Life Mutual Funds), IDEA and Madura Garments.
The initiative will be led by the financial services arm of the Aditya Birla Group -- Aditya Birla Financial Services, the release said.
The Aditya Birla Group already has a strong presence in the financial services business, as a significant player in the non-bank space. The card will be made available across more than 2000 retail outlets of Aditya Birla Group companies.
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